- Under Tim Cook, Apple became the most valuable, most profitable, and most well-known company in the world.
- But Tim Cook simply inherited the success created by Steve Jobs, who left him with the iPhone, iPad, iMac, and the whole Apple ecosystem.
- Assessment of the new products and projects unveiled under Tim Cook reflects a lack of vision and innovation required by a successful tech company CEO.
“However since the passing of Jobs, quite rightly, there has been an intense spotlight focused squarely on the Apple tradition going forward. Just what new products or changes to existing lines would be forth coming, and how will they be packaged for sale to an ever-increasing market.
Everyone (and I mean everyone) understood that the new management structure at Apple would both need to pay homage to the ever-present shadow of Jobs while also needing to blaze or create new trails free of the ominous Jobs overhang. i.e., Something Jobs would say, “Wow, I never thought of that!” as compared with nothing more than a refinement to an already Jobs inspired creation.
However, it would seem we not only have the latter taking place, but is veering way off the path Apple has been so skillful in avoiding: Buying an also ran business. e.g., The Beats™ headphone line. Some say it’s for it’s streaming music service or some other thing but if that is the case, not putting the money into a true revamp of iTunes seems even more as an un-Jobs move.”